Jaliceth Alferes, a TASHI designer, tells all about the creation of the Mexico collection
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04 October 2021

Jaliceth Alferes, a TASHI designer, tells all about the creation of the Mexico collection

Jaliceth Alferes, a TASHI designer, tells all about the creation of the Mexico collection

The Mexico pendant was created with an exclusive Mexican pattern designed by TASHI, alluding to Dia De Los Muertos - when, according to Mexican tradition, those who have already departed have divine permission to visit their relatives. Thus, family members place their photograph and offerings for their loved one. As long as such loved ones are remembered, they will live forever.

"This beautiful tradition is what inspired us to engrave a phrase on the reverse: So long as someone remembers me, I exist. Besides the phrase, we started by exploring all the details and symbols of Dia De Los Muertos, as well as the essence of Mexican culture, bringing them to life in this jewel." Jaliceth Alferes

"Much more than a jewel, Mexico has become a symbol of love" - for the designer, each piece of jewellery is a true work of art, filled with emotion in its creation. A piece that aims to be timeless and holds within itself its story and can be passed from generation to generation.


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